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Whole Foods to debut ‘Dark Rye’ series

A television program based on Whole Foods Market's “Dark Rye" online magazine will debut Wednesday on Participant Media’s Pivot cable channel.


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Dark Rye was created as an online magazine by Whole Foods Market in 2012. The publication, through stories, recipes and creative projects, encourages imagination and inspires its audience to try something new. It explores the realms of food, health, sustainability, design, technology and social enterprise.

“We are really excited to bring the stories of Dark Rye to television, and Pivot is a great partner for this,” Jacob Ellenberg, “Dark Rye” executive producer. “Participant Media and Pivot’s ethos is similar to that of Whole Foods Market, and we are honored to be working with a company that has already made such a mark on the film community.”

Pivot is a TV network targeting Millennials. The first episode of “Dark Rye,” hosted by Kirk Lombard, a San Francisco Bay Area fisherman and forager, airs Jan. 22 at 9:30 p.m. EST.

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