As part of its new brand design rollout for its 365 by Whole Foods Market private label, Austin, Texas-based Whole Foods is launching Home Ec 365, a digital curriculum that updates the fundamentals of home economics while putting a modern twist on the basics. Whole Foods, owned by Amazon, operates more than 500 stores in the United States.
Through a series of free virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, “students” will learn everything from creative baking swaps and transforming food scraps to stocking up on grocery staples and choosing the right cleaning products.
Starting Monday, Aug. 10, Whole Foods customers can enroll for the free Home Ec 365 courses, powered by Teachable, through www.WholeFoodsMarket.com/Teachable. Classes, co-hosted by influencer experts, include:
- Swap-Savvy Baking: Getting Creative with Recipes & Replacements — In this course led by Joy Wilson, aka Joy The Baker (@joythebaker), students will learn what to do and how to adapt if they run out of butter or eggs, or just want to switch things up with a new type of flour.
- So Fresh & So Clean: How to Effectively Clean Your Appliances — This course led by clean queen, organization enthusiast and mom vlogger Jessica Tull (@jessica_tull_), will help consumers streamline their deep clean and get the best results from hardworking appliances like the fridge and dishwasher, all with the help of cleaning products that meet Whole Foods Market’s strict Quality Standards.
- Use 'Em Up! How to Transform Food Scraps & Leftovers — Led by chef and well-being advocate Sophia Roe (@sophia_roe), this course shows how to reinvent recipes and make magic with leftover ingredients, overlooked produce parts and even that almost-empty jar of mustard hiding on the bottom shelf of the fridge.
- Smarter Shopping: Save, Stock & Invest — Knowing when to spend a little extra and which staples to save can be an acquired skill with the help of Bobby Parrish (@flavcity), aka “the grocery store guy.” Topics will also include how to organize the fridge and pantry, plus tips to transform at-home dinners with easy investment ingredients.
“Consumers are looking for new and creative ways to live their best and most delicious lives at home,” said Molly Siegler, senior program manager for culinary development at Whole Foods. “With the help of high-quality products from 365 by Whole Foods Market and instruction from a team of expert influencers, these classes help build some serious skills in adulting.”
She continued, “Home Ec 365 combines necessary life skills and approachable advice with products that meet the strict Quality Standards Whole Foods Market has been committed to for 40 years.”
To help students prepare for Home Ec 365, Whole Foods Market is offering exclusive coupons for free products to those who enroll. These “school supplies” will help students stock up on essential 365 brand items needed for the virtual classes.
Whole Foods Market recently started rolling out a new brand design for its 365 by Whole Foods Market products in stores and online. The 365 by Whole Foods Market assortment allows customers to find everything they need in one place, with a new design that brings a whimsical personality and clean, colorful aesthetic into every 365 brand product.