To attract customers during breakfast hours, McDonald’s will offer free coffee at participating stores across the U.S. from March 31-April 13.
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“We take a lot of pride in our breakfast offerings and our McCafé coffee is a great complement to our breakfast lineup. That’s why we’re excited to share it with our guests, on us,” Greg Watson, SVP, McDonald’s U.S. Menu Innovation, said in a press release. “This event is McDonald’s way of encouraging new guests to try McCafé Coffee while giving our breakfast lovers even more reason to enjoy the great taste of our signature blend.”
On March 31, McDonald’s also hosted events in major cities with free coffee and live musical and comedic performances.
The chain has advertised the promotion heavily on its social media channels.
Something's brewing in #NYC... pic.twitter.com/hDqOfV3yOT— McDonald's (@McDonalds) March 31, 2014
McDonald’s plans to continue the McCafé campaign through the end of the year by giving one Twitter follower coffee and prizes every day starting in mid-April.
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