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4 top trends driving fresh food sales

Top-level findings from Daymon’s new “What’s Next in Fresh” report reveals significant opportunities for natural food retailers in particular for 2020

For the past two years, sales growth in fresh has lagged behind that of the center store, making it clear that the methods of old are no longer enough to succeed. But a new report from Daymon called “What’s Next in Fresh” outlines not only the key trends driving sales in fresh, but also the actions retailers must take to innovate and lead the way in 2020 and beyond. Here, Daymon’s director of category solutions Andrew Moberly outlines the top four trends and weighs in on how natural food

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