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Certifications can play an important role in communicating a product's nutritional values, thereby improving trust between customers and brands.

Does a growing number of labels on natural foods lead to certification fatigue?

A recent study suggests that certifications help natural products brands build consumer trust in an increasingly "clean-minded" society. But are there too many?

Keto, paleo, vegan, gluten free, fair trade, non-GMO, organic, clean label, B Corp, kosher, halal … the list of available certifications for food and beverage products continues to expand, with guarantees ranging from what many in the natural products industry consider to be the holy grail of food certifications, USDA Organic, to other standards held by government-regulated or privately owned certification bodies. These certifications verify a wide range of both functional and value

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