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Facing off against plant-based products

Aggressive marketing will enable meat merchandisers to better counter the greater presence of plant-based alternatives

An expanding focus on healthy eating is triggering greater consumer interest in plant-based alternatives to beef, chicken, pork and other meats, and is leading more retail operators to market the meat substitutes — while at the same time, coming up with merchandising strategies to prevent meat sales from being siphoned off by the newcomers.

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