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Fresh Thyme Farmers Market goes chainwide with no-antibiotics pork

Clemens Food Group’s Farm Promise NAE line to roll out to all stores

Russell Redman

June 23, 2020

2 Min Read
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Fresh Thyme marks the first large-scale retailer to commit to Farm Promise NAE pork in all of its stores.Fresh Thyme Farmers Market

Next month, specialty grocer Fresh Thyme Farmers Market plans to begin carrying Farm Promise No-Antibiotics-Ever (NAE) pork products from Clemens Food Group.

Hatfield, Pa.-based Clemens said Tuesday that, under the distribution deal, Farm Promise NAE bacon, sausage, ground pork, and traditional fresh pork tenderloins and chops are slated to be available at all 74 Fresh Thyme stores during the week of July 6. The new products will replace conventional pork offerings at the Downers Grove, Ill.-based retailer, which focuses on value-priced fresh, natural and organic foods.

“We always put our shoppers’ best interests first and are looking to find those strategic supplier partners who align with our brand promise,” Jason Resner, vice president of meat and seafood at Fresh Thyme, said in a statement. “The Farm Promise pork offering really stood out because it addresses several of the benefits consumers are looking for today in pork proteins: source-verified, gestation crate-free, hormone- and antibiotic-free, and vegetarian-fed. Their brand’s No-Antibiotics-Ever claim is also validated through the USDA Process Verified Shield, which is recognized and appreciated by consumers.”

Farm Promise NAE boneless pork chops.jpgFresh Thyme marks the first large-scale retailer to commit to Farm Promise NAE pork in all of its stores, which are located in 11 Midwestern states, according to Clemens.

Related:Retail meat sales still highly elevated as consumers continue cooking at home

The company said that as consumers become more concerned about where their food comes from, they are seeking more transparency and removal of antibiotics from products.

Indeed, new research today from FMI-The Food Industry Association found that over eight in 10 U.S. shoppers see product transparency as important or extremely important. Forty-eight percent of respondents said product certifications indicate that a brand or manufacturer is being transparent. Similarly, 39% want information about how a product is produced; 35% seek values-based information such as animal welfare, fair trade and labor practices; and 29% want fact about sustainability practices.

The new product line also comes to Fresh Thyme amid reports of ongoing supply disruptions in the meat industry, including pork, due to COVID-19. For example, the National Pork Producers Council recently told CNET that idle pork packing plant capacity has shrunk to around 12% after hitting 40% at one point, but a backup of millions of hogs remains because of coronavirus-related labor shortages and safety guidance that have slowed processing.

Clemens said Farm Promise NAE provides a solution to retailers looking to offer an all-natural, antibiotics-free alternative to conventional pork and raise their transparency with consumers.

Related:There’s still a place for organic and free-from varieties in the meat case

“Fresh Thyme’s mission aligns perfectly with ours. And as we continue to grow the Farm Promise name, we look for top-quality retailers with a sizable market footprint,” commented Sandra Sage, vice president of market solutions at Clemens Food Group. “Fresh Thyme’s rapid expansion naturally puts us in the perfect position to capitalize on the ‘accountable food’ market.”

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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