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Heinen’s to Utilize Source Labeling on Lamb

WARRENVILLE HEIGHTS, Ohio — Heinen’s Fine Foods said Monday that it would exclusively stock a line of Shepherd’s Pride lamb products with source labeling from Where Food Comes From.


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"Knowing where your food comes from is the basis for knowing everything about what you eat," Tom Heinen, co-president of Heinen’s, said in a statement. “We only accept the very best for our customers, so we take great pride in the specifications that go into the sourcing of our food products. The Where Food Comes From labeling program has helped us provide our customers with information about the sources of our beef, pork and now our American lamb. Our ultimate goal is for Heinen's shoppers to look at our entire meat case and understand where, how and by whom their food was raised.”

Read more: Heinen's Self-Serve Wine Is Hot in Cleveland

Where Food Comes From, Castle Rock, Colo., provides third-party verification of food production practices. It said that Shepherd’s Pride provider, Mountain States Rosen, had adopted its labeling program. Shepherd's Pride is a source-verified brand featuring all natural lamb raised on U.S. family ranches with no antibiotics, no added hormones and a 100% vegetarian diet.

Using QR codes for smartphones, Where Food Comes From leads consumers through the story behind their food and empowers customers to make informed decisions about what they feed their families.

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