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Homeland to endorse lean meats

Lean cuts of meat will get Homeland Stores’ stamp of approval under a new labeling program slated to rollout in the first quarter.

“Alyson Approved” stickers will be placed on items that meet corporate dietitian Alyson Fendrick’s standards for lean. The selected items will be placed in a special section of the meat cooler.

“Our customers have become more interested in leaner protein options,” Fendrick told SN. “We wanted to make it easier for them to find and give them preparation suggestions for cuts they may not have already tried.”


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The Oklahoma City retailer will choose two to three cuts of meat for beef, pork, and chicken that meet the USDA standard for "Lean": less than 10 grams of total fat, 4.5 grams or less of saturated fat, and less than 95 milligrams of cholesterol per serving.

Homeland will also provide recipe ideas and proper cooking methods.

The meat program will be an expansion of the "Alyson Approved" logo, which is currently in use on select shelf-stable and produce items, as well as in circulars to highlight healthy recipe ideas.

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