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Value-added options, new meal opportunities and filling the need for comfort foods can help retailers and the meat industry maintain the strong sales they’ve experienced over the past year.

Meat category stabilizes, but sales remain strong

After last year’s soaring sales, meat is still having a good year thanks to continued cooking at home

As restaurants have reopened, meat retailers breathed a sigh of relief that many of the food behaviors that emerged during COVID are staying with us — cooking at home and family dinners, in particular — while the supermarket remains the primary destination for fresh meat, vaccines have opened up the country and summer barbecues with friends and family are back.

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