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Peapod partners with Chicagoland meat purveyor

Meats by Linz makes foray into grocery retail arena

Russell Redman

September 17, 2018

2 Min Read
Meats by Linz
Meats by Linz

Online grocer Peapod will be the grocery retail launching pad for Meats by Linz, a leading Chicagoland steak provider and purveyor of fine meats.

The Ahold Delhaize USA subsidiary said its customers in Chicago will have access to the Virtual Butcher Shop, which the company called the first of its kind available to online grocery shoppers. The online shop will feature a variety of items connecting the consumer with the product, including an “Ask the Butcher” Q&A section and the Dry Aged Steak Room, where shoppers can view the aging process in real time.

Meats by Linz will offer an array of cuts and aging styles to help Peapod shoppers find exactly what they want, the companies said.

In addition, Peapod is slated to launch the “Gourmet Butcher Shop” in time for the holiday season. The shop will enable shoppers to custom-order holiday meals, including the ability to specify meat cuts and sizes to meet the needs of their celebrations.

“Peapod is continuously looking to add new sources of high-quality products to our lineup, and that is what initially brought us to Meats by Linz,” Spencer Baird, senior vice president of merchandising for Peapod, said in a statement. “As another Chicago-based company, we saw the immense potential not only to distribute their products, but also collaborate in a full partnership that gives the Peapod customer a truly unique experience delivered right to their door.”

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Peapod noted that it’s the only direct-to-consumer distribution channel for Calumet City, Ill.-based Meats by Linz.

Operated by the third generation of the Linz family, Meats by Linz is an in-demand supplier of meat in the Midwest and serves high-end steakhouses across the country, such as Maple and Ash Restaurant, Ditka’s Restaurant Chicago and Michael Jordan’s Steak House, among others.

“Consumers hear a lot about dry-aged steak, but not a lot of shoppers actually know what that means,” explained Fred Linz, owner of Meats by Linz. “This partnership with Peapod gives us a way to not only share our amazing products with consumers, but also provide an educational component that will help them purchase items best-suited for any occasion.”

Peapod’s online grocery service, which delivers to homes and businesses and has over 200 pickup sites, is available in 24 metropolitan markets in New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, Virginia and the District of Columbia.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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