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Perdue agrees to remove ‘Humanely Raised’ claim

Perdue Farms has agreed to remove the “Humanely Raised” claim from its Harvestland chicken labels as part of a settlement of two federal lawsuits. In exchange, the plaintiffs in the cases have agreed to drop their claims with prejudice.

In 2010 and 2013, individual consumers in New Jersey and Florida filed suit against Perdue alleging that the “Humanely Raised” claim was misleading. Perdue opposed the allegations.


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“Perdue rejects the plaintiffs’ allegations and maintains that its labels are not misleading in any way. Nonetheless, it has agreed to discontinue the labeling claim at issue,” Herb Frerichs, general counsel for Perdue Farms, Salisbury, Md., said in a press release. “Perdue is committed to treating animals with respect and to ensure their health and safety. We are pleased this lawsuit has been resolved.”

“We are pleased to see the claim removed from Harvestland’s packaging, which we view to be misleading,” said Peter Petersan, director of animal protection litigation for the Humane Society of the United States. “We will continue to work to protect both animals and consumers.”

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