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ShopRite fried chicken goes antibiotic-free

Chain expands line of better-for-you meal solutions

Russell Redman

November 21, 2018

1 Min Read
Supermarket News logo in a gray background | Supermarket News

ShopRite is now taking a better-for-you approach with its ready-to-eat fried chicken.

The Northeastern and Mid-Atlantic supermarket chain said it has converted its eight-piece, grab-and-go fried chicken to an antibiotic-free offering. Developed with Perdue Farms, the chicken is marketed under the ShopRite Kitchen brand, with the label sporting a “No Antibiotics Ever!” (NAE) yellow flag and the Perdue logo.

Made fresh daily, ShopRite Kitchen NAE fried chicken is hand-breaded and cooked in trans-fat free oil. The chicken, also available in a drumsticks-and-thighs pack, is raised cage-free, according to ShopRite.

In the Potluck Blog on its website, ShopRite features recipe and meal ideas for the NAE fried chicken, including Southern Chicken and Waffles, Fried Chicken Game Day Spread and Leftover Fried Chicken Buffalo Chicken Salad.

ShopRite noted that the NAE fried chicken is part of its effort to serve up convenient and healthier meal solutions. Last April, the grocery chain launched no-antibiotics Perdue rotisserie chicken products    under the ShopRite Kitchen NAE banner. Items include whole rotisserie chicken, roaster breast and roaster leg quarters. The chicken is raised entirely without antibiotics on an all-vegetarian diet.

The products are priced at or below most conventional rotisserie and fried chicken offerings, according to ShopRite.

Part of the Keasbey, N.J.-based Wakefern Food Corp. supermarket cooperative, the ShopRite grocery banner spans 274 stores in New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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