Harris Teeter said Monday that it was upgrading its Express Lane click-and-collect online shopping to include home delivery through a partnership with UberRUSH.
The delivery option is currently in pilot phase at Harris Teeter's Constitution Square store in Washington, D.C., and is only available to consumers within a five-mile radius of that store. The option is also limited to mobile shoppers.
“Harris Teeter is excited to enhance the online ordering process by offering home delivery,” said Danna Robinson, communication manager for Harris Teeter, a Matthews, N.C., operating division of Kroger. “UberRUSH delivery will help us reach our customers where they are by making the grocery shopping experience even more convenient.”
Shoppers can log on to Harris Teeter’s mobile app, order their groceries and upon checkout, select either “delivery” or “pickup.” If the shopper selects the delivery option, an UberRUSH driver is dispatched, collects the order and delivers. Just as Uber riders experience, the customer will receive real-time updates of their grocery delivery process.
Uber, the on-demand ride service, launched UberRUSH last year as a means of providing a convenient delivery option.
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