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krogerprivateselection.gif Kroger Co.
Products from Kroger's Private Selection specialty brand.

Kroger unveils plan to invest in technology, store resets

“Restock” initiative includes private brand growth, digital shopping, meal solutions

Kroger on Wednesday unveiled a series of strategic moves that include reducing its investments in new stores and leveraging technology to accelerate changes in assortments and improve customer service at existing locations.

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