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Health and beauty sales look good to retailers

Makeup (and vitamins and toothpaste, too) can make up sales for groceries.

Beauty and wellness are intertwined and important to the supermarket industry like never before. Although no merger between a drug store chain and supermarket has materialized yet, groceries are partnering with drug retailers and expanding their health and wellness offering to give shoppers a one-stop-shopping experience.

Retailers are smart to tap into this growing category. The health and beauty category (HBC) along with general merchandise (GM) offers opportunities and high-ticket value visits, according to the second annual “The Power of GM and HBC in Grocery” report released by Acosta and the Food Marketing Institute (FMI) this summer.

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