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H-E-B promotes store brand skin care line

H-E-B promotes store brand skin care line

H-E-B's private label skin care line is the retailer’s “Beauty Pick of the Month.”

The formula for “EverVescence by H-E-B” includes Uttwiler Spatlauber Swiss Apples, which contain stem cells that help reduce the appearance of fine lines, wrinkles and tired skin.

The line includes: Redefining Eye Cream, Redefining Face Serum and Facial Moisturizer with SPF 15.

Post by H-E-B.

As the beauty pick of the month, the line is promoted on and social media.

The Beauty Pick of the Month is also reviewed by members of H-E-B's “beauty panel,” which includes H-E-B's employees as well as beauty bloggers.

Among the reviews:

"The eye cream is like a spa treatment with a cooling effect that sinks in and feels fabulous,” wrote "Cheryl," online editor for “Now I can pick up my skincare products at my HEB.”

Meanwhile, “Liz,” H-E-B’s digital marketing manager, said she would recommend all three items to others:

"I used all three as directed and found my skin was softer,” she said. “The smell was light and not unpleasant like other products I have tried. The products did not irritate my sensitive skin.”

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