CINCINNATI — Procter & Gamble has retained the Beanstalk Group, New York and London, to help manage its growing global trademark licensing business. Beanstalk will initially focus on identifying and developing licensing programs that build upon the equity of three brands: Pampers and Always on a global basis, and Max Factor in Europe. P&G will also continue its long-standing partnership with Nancy Bailey & Associates, Atlanta, which has been handling licensing for P&G brands for seven years. "This arrangement will allow us to meet the needs of our expanding trademark licensing portfolio," said Gayle Jones, P&G's manager for trademark licensing. "It establishes an additional agency resource to complement our work in North America and enables us to effectively play in other key markets."
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