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That $10 Amazon pick up incentive? It's been around for years

According to Amazon, what was being reported as an incentive to manage delivery costs is actual just a longtime marketing campaign

Reuters recently reported that is now offering customers $10 to pick up a purchase vs having it shipped to a home address. But that offer isn't a new one, according to an Amazon spokeswoman. It's an ongoing marketing campaign that's been around for two years.

“We offer customers a variety of ways to get their packages, inclusive of delivery and pickup options,” said Maria Boschetti from Amazon. “The $10 Amazon Pickup promotion isn’t new, it’s a long running program as a benefit to customers who want to try a convenient and secure offering to pick up their packages.”  

The $10 promotion is not a cost-cutting measure, as was reported, but rather a campaign targeting customers who have either never used Amazon Pickup or haven’t used a pickup in the last 12 months. Both offers have a minimum order requirement of $25. 

Amazon has separately started charging some customers a $1 fee if they return packages via a UPS store when there is an Amazon pickup/return location closer to their delivery address, a change first reported by The Information.

Late last year, Amazon hiked the price of its annual Prime subscription (which includes free shipping benefits) by $20 to $139. It also has raised minimum order thresholds for free grocery delivery.

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