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Ahold Delhaize USA partners with Deliv

Last-mile service to support same-day delivery at Giant/Martin’s stores

Russell Redman

January 31, 2019

2 Min Read
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Ahold Delhaize USA has enlisted Deliv to help provide same-day online grocery delivery for the retailer’s Giant Food Stores and Martin’s supermarket chains.

Under the partnership, announced Thursday, Ahold Delhaize’s Peapod Digital Labs e-commerce arm will work with last-mile delivery specialist Deliv to enable same-day service from Giant/Martin’s stores in areas where only next-day service is currently available.

A pilot in select ZIP codes in the Willow Grove, Pa., area is now offering one-hour delivery windows — up to four hours in advance — under Giant/Martin’s home delivery service, which is powered by Ahold Delhaize’s Peapod.com online grocery subsidiary.

To get same-day home delivery, Giant/Martin’s shoppers in the pilot area place their order as usual through Peapod and choose a one-hour delivery window at checkout. Personal shoppers then handpick their orders. Customers can track their orders and get alerts when their groceries are on the way. Upon arrival, the Deliv driver reviews the order with the customer.

Plans call for Deliv same-day service to become available at more Giant/Martin’s stores in the coming months, as well as at other Ahold Delhaize USA supermarket banners offering home delivery via Peapod.

JJ_Fleeman_Peapod_Digital_LabsB.png“Through Peapod Digital Labs’ relationship with Deliv, we will assist the brands as they continue to conquer the last mile and rapidly scale same-day delivery to the benefit of millions of local brand shoppers by 2020,” JJ Fleeman (left), president of Chicago-based Peapod Digital Labs and chief e-commerce officer of Ahold Delhaize USA, said in a statement. “Deliv is an example of many partners we will work with to deliver this benefit to customers.”

Related:Giant Food Stores to unveil new e-commerce concept

Menlo Park, Calif.-based Deliv serves 35 major markets and more than 4,000 retailers and businesses.

“Ahold Delhaize USA’s companies and Deliv share a common mission: to make life easier for consumers and be there for them anytime, anywhere,” said Daphne Carmeli, CEO and founder of Deliv. “We are thrilled to partner with Peapod Digital Labs to provide speedy, same-day delivery for Ahold Delhaize USA’s great local brands.”

Overall, Ahold Delhaize USA operates nearly 2,000 supermarkets in the Northeast, Mid-Atlantic and along the East Coast under the Giant/Martin’s, Stop & Shop, Giant Food, Food Lion and Hannaford banners. The company recently said it expects to provide  same-day or faster online grocery access to about 65% of U.S. customers by 2020.

To that end, the Giant/Martin’s, Stop & Shop, Giant Food and Food Lion chains also work with Instacart for online grocery delivery. In addition, Ahold Delhaize USA projected that it would more than double its U.S. click-and-collect locations to over 600 by the end of 2018.

Related:Ahold Delhaize taps McDonald’s exec as chief digital officer

Across Ahold Delhaize USA, e-commerce sales growth is forecast to top 10% in 2018, 20% in 2019 and 30% in 2020, Fleeman said at an investors conference in November. The Peapod e-grocery service generates about $1 billion in sales and 6 million orders annually, serving customers and stores via 26 e-commerce fulfillment centers.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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