Associated Grocers of Baton Rouge partners with Rosie on e-commerce

Associated Grocers of Baton Rouge (AGBR) has joined with e-commerce solution Rosie to offer a convenient online shopping program for its more than 180 independent retail members throughout Louisiana, Mississippi and Texas.

“We are excited to work with a partner like Rosie to offer our stores a choice in their quest for online shopping success,” said Kevin Albritton, senior director of advertising and marketing at Associated Grocers, a full-service wholesale distributor. “Offering a turnkey, white-labeled, e-commerce and digital engagement program is a top priority so that our retailers can engage with their customers. Rosie’s easy-to-use solution has a proven track record across the U.S. in helping independent retailers increase sales and acquire new online customers — an essential piece of their grocery business.”

AGBR retailers will be able to take full advantage of Rosie’s comprehensive services, from a digital weekly ad, store-branded mobile app, to digital marketing and merchandising tools that bring their specialty items front and center with shoppers. The omnichannel experience gives customers multiple touch points with the retailer’s brand, and supports the wholesaler’s goal of helping any retailer offer online shopping within the next year.

Related:Rosie CEO sees local retailers and customers embracing digital tools

“This partnership will help hundreds of retailers and tens of thousands of shoppers have a safe and convenient way to access groceries,” said Nick Nickitas, founder & CEO at Rosie. “The Associated Grocers team has been incredible to work with as we collaborate on new ways for their retailers to stay fresh and competitive in the marketplace. Our recent nationwide survey to 5,000 plus respondents found 80% of shoppers plan to continue placing orders online at the same rate or more in the coming year — online grocery is here to stay, and Rosie is helping retailers win.”

Launched in 2012 — and cleverly named after the robot housekeeper on “The Jetsons” — Rosie allows customers to shop online from their favorite local stores for same-day delivery or in-store pickup. In addition to e-commerce, Rosie provides retailers with delivery opportunities, omnichannel marketing and deep data services. 

In addition to AGBR, Rosie serves as e-commerce partner to such regional wholesalers as Associated Food Stores (AFS), Associated Grocers of New England, Associated Wholesale Grocers (AWG), Bozzuto’s, CERTCO, C&S Wholesale Grocers and Piggly Wiggly Alabama Distributing Company. 

Earlier this year, Rosie completed a $10 million round of Series A funding, enabling the team to introduce new tools to enhance the shopper and retailer experience, launch new products to provide a seamless omnichannel journey for shoppers at home, in-store, or on-the-go, further invest in monetization opportunities to increase retailer profitability, and recruit the best and brightest talent to accelerate product development.

Related:5 must-haves for retailers choosing a grocery e-commerce solution