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AutoStore sues Ocado over online grocery fulfillment technology

Kroger CFCs slated to use Ocado automation subject to patent infringement claims

Russell Redman

October 5, 2020

4 Min Read
AutoStore_storage_&_retrieveal_system.jpg
In AutoStore’s fulfillment system, storage bins are stacked vertically in a grid and stored in a cubic structure, with the bins retrieved by robots moving atop the structure.AutoStore

Automation and robotics company AutoStore has filed patent infringement lawsuits in the United States and the United Kingdom against Ocado Group plc, which in the U.S. provides online grocery fulfillment technology to The Kroger Co.

Norway-based AutoStore said it’s suing Ocado and partner Tharsus Group to bar the two U.K.-based companies from manufacturing, importing, using and selling the allegedly infringing technology. Besides the injunctions, AutoStore seeks monetary damages.

AutoStore claims patents for its automated storage and retrieval systems (AS/RS) are being violated by technology at the foundation of the Ocado Smart Platform, now being used in the U.K. by Ocado’s own online grocery retail operation and supermarket chains Morrisons and Marks & Spencer. The technology at issue, AutoStore said, also is being deployed by Kroger, which plans to open 20 Ocado-powered customer fulfillment centers (CFCs) in the U.S. to fill online grocery orders. Kroger also owns a roughly 6% stake in Ocado.

In the AutoStore’s system, storage bins are stacked vertically in a grid and stored in a cubic structure, with the bins retrieved by robots that travel atop of the structure. Specifically, AutoStore charges that Ocado’s OSP infringes on patents relating to AutoStore’s AS/RS robot central cavity design, arrangement of the mechanism that enables the robots to lift and place bins in their cavities and the robots’ in-wheel motors. 

Related:Kroger names Michigan site for new Ocado online grocery facility

A Norwegian court has ruled that AutoStore is entitled to ownership of its patents covering the robots’ central cavity technology, but Ocado has continued to pursue partnerships by selling that and other AutoStore-owned technology as its own, according to AutoStore. The company said Ocado first purchased AutoStore technology in 2012.

“Since 1996, AutoStore has developed and pioneered technology that has revolutionized retail storage and order fulfillment and is driving the growth of online retail," Karl Johan Lier, President and CEO of AutoStore, said in a statement. “Our ownership of the technology at the heart of Ocado’s warehousing system is clear. We will not tolerate Ocado’s continued infringement of our intellectual property rights in its effort to boost its growth and attempt to transform itself into a global technology company.”

AutoStore-Ocado_technology-from_AutoStore.jpg

AutoStore claims patents for its automated storage and retrieval systems are being infringed by technology at the foundation of the Ocado Smart Platform, shown above.

In a statement, Ocado said AutoStore’s press announcement of the suit “is the first we have heard of this new claim” and that it “has not received any papers in relation to these claims.”

“We are not aware of any infringement of any valid AutoStore rights and, of course, we will investigate any claims once we receive further detail,” Ocado stated. “We have multiple patents protecting the use of our systems in grocery, and we are investigating whether AutoStore has or intends to infringe those patents. We will always vigorously protect our intellectual property.”

Related:H-E-B taps Swisslog to deploy micro-fulfillment centers

AutoStore said it currently supports more than 500 installations and 18,000 robots across 30 countries, serving markets ranging from grocery and health care to aviation via clients such as Asda (U.K.), Best Buy (U.S.) and Lufthansa (Germany). Also in the U.S., AutoStore’s cube storage and retrieval system is earmarked for planned H-E-B micro-fulfillment centers powered by Swisslog’s SynQ software and pick stations.

So far, Cincinnati-based Kroger has disclosed locations for nine of the planned Ocado-driven CFCs, with the first slated to start operation early next year in Monroe, Ohio. Most of the CFCs will be around 350,000 square feet, but the three most recently announced facilities will measure about 300,000 square feet, 200,000 square feet and 150,000 square feet, Kroger said.

Canadian grocer Sobeys Inc., part of Empire Company Ltd., has opened an Ocado CFC in Vaughan, Ontario, that powers its new Voilà online grocery service, launched in June in the greater Toronto area. Three more Ocado CFCs are slated to be built, including one in Montreal and two in Western Canada.

Other Ocado food retail users include Groupe Casino in France, which in late March opened the first Ocado-driven warehouse outside of the U.K., as well as ICA Group in Sweden, Bon Preu Group in Spain, Aeon in Japan and Coles Supermarkets in Australia.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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