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DoorDash, Instacart get the green light for alcohol deliveries in New Jersey

Deliveries must take place at residences only

Bill Wilson, Senior editor at Supermarket News

November 28, 2023

1 Min Read
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State regulators approved the alcohol permits, which cost $2,000, for the delivery app companies.Getty Images

DoorDash and Instacart can now deliver beer and wine in the state of New Jersey, reports CBS News.

State regulators approved the alcohol permits, which cost $2,000, for the delivery app companies. However, the exchange can only take place at residences and not college campuses, hotels, or BYOB restaurants.

DoorDash responded to the permit approval by putting new safety measures in place. Drivers need to confirm the shopper’s age and ID twice, once before the first purchase and a second time at the door before the delivery.

Canceled deliveries will result in alcohol being returned to the store while still compensating the driver for the trip.

“This is a huge step forward for consumers across New Jersey who will now be able to enjoy the convenience of having alcohol delivered safely to their doors from their favorite local businesses through the DoorDash platform,” Erik Ragotte, DoorDash’s general manager of alcohol and convenience, said in a statement.

 

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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