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DoorDash launches 15-minute grocery delivery in NYC

Service to expand to select retail partners over the next year

Michael Browne, Executive Editor

December 6, 2021

3 Min Read
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'Ultra-fast' grocery deliveries from DoorDash in 15 minutes or less will debut from a new DashMart location in Manhattan’s Chelsea neighborhood.DoorDash

Online food delivery platform DoorDash on Monday is introducing “ultra-fast” grocery deliveries in 15 minutes or less beginning with a new DashMart location in Manhattan’s Chelsea neighborhood, with more locations and partners coming over the next few months. 

“As the largest and most reliable logistics network in the U.S., DoorDash is positioned to enter this emerging industry and provide consistent quality, speed and convenience that customers know and trust,” said Christopher Payne, president of DoorDash. “Many New Yorkers already turn to DoorDash for their next meal or essentials purchases, which puts us in an exciting place to deliver on the promise of ultra-fast delivery. Consumers increasingly expect an effortless, enjoyable experience, so while we are starting with DashMarts, our goal is to expand this offering to select grocery and convenience partners.”

Starting Monday, customers within the delivery zone can visit the DoorDash app or website, toggle to the convenience tab and place an order from DashMart for a 15-minute or less delivery. Customers who have DashPass will see $0 delivery fees and reduced service fees on their orders. The DashMart Chelsea location will be open from 7 a.m. to 2 a.m. daily, including holidays. 

In an ongoing effort to reduce food waste, DoorDash will donate excess DashMart produce to Chelsea Community Fridge & Cupboard. 

Related:DoorDash delivery can now include products from multiple stores

The new 15-minute deliveries will offer an opportunity for couriers who are seeking a set schedule and more regular earnings as these deliveries require a different operating model to ensure orders are fulfilled instantly and merchant and customer expectations are met. DashCorps, a DoorDash company, will employ full-time courier employees who will work regular schedules, be actively managed and use a new app designed specifically for their unique work, which includes job responsibilities beyond delivery. Roles also come with benefits of traditional employment such as hourly earnings and medical, dental and vision insurance.

“Millions of people across the country turn to platforms like DoorDash to earn supplemental income when, where and how they choose, providing them with unique flexibility and choice that is so valuable,” said Payne. “We’re proud to be a leader in providing economic opportunities that fit the lives of so many people.  And now, we’re excited about the new employment opportunity that DashCorps offers for a different type of work.”

In 2020, DoorDash introduced DashMarts to create a virtual, one-stop-shop store for customers in need of a variety of essential items on-demand, while also providing a new channel for local businesses to reach consumers online, transforming how merchant partners can sell their retail products. DashMarts now offer more than 2,000 items, including fresh and frozen grocery staples, snacks, household goods, and local products.

Related:DoorDash, Uber Eats, Instacart challenge major e-commerce retailers

In New York, DoorDash has already expanded its partnerships with local merchants to offer packaged staples from restaurants New Yorkers love such as Carbone Fine Foods’ Pasta Sauces, Roberta’s Frozen Pizzas, and Baz Bagels. Today, DashMarts support nearly 400 local and regional producers/retailers including Cravory Cookies in San Diego and The Cookie Fellow in Dallas.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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