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The Fresh Market goes live with new online store

Specialty supermarket chain also rolls out new mobile app

Russell Redman

January 22, 2020

2 Min Read
The Fresh Market-Columbia SC.png
The Fresh Market's e-commerce site revamp builds on its online grocery shopping and delivery partnership with Instacart.The Fresh Market

Eyeing an enhanced shopping experience, The Fresh Market has launched a new online store in tandem with a new mobile app.

The revamped website, at shop.thefreshmarket.com, is designed to make it easier for customers to shop by department as well as by collections, such as new items, easy meals and seasonal offerings, The Fresh Market said yesterday. Shoppers also can plan and build a menu for special meals or save favorite items to a regular shopping list, which can be used in-store or moved into a virtual shopping basket and placed for a delivery order.

Another new feature is the ability to filter products by special dietary need, including gluten-free, vegan, or organic, The Fresh Market noted. Customers, too, can filter products according to what’s on sale, private-label items or new offerings.

Once an online order is placed, an Instacart personal shopper picks and packs the groceries, with home delivery in as soon as an hour. The Fresh Market said selected locations also provide curbside pickup service via Instacart.

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The Fresh Market's new online store enhances the shopping experience with easier navigation and new features.

The Fresh Market’s new mobile app, meanwhile, offers a Scan & Shop tool that enables users to look up products by via barcode to see if the store carries them. Customers also can reorder favorite items, stay up to date on the latest deals and weekly features, and create shopping lists for routine purchases or special occasions. The lists can be shared with family and friends via text or email.

Related:The Fresh Market partners with brand incubator

“Our new online store makes it even easier for our guests to shop The Fresh Market from the comfort of their home or on-the-go with the mobile app,” Mary Kellmanson, chief marketing officer at The Fresh Market, said in a statement. “It really is about helping our guests eat extraordinary every day and making it quick and convenient to do so.”

The Fresh Market said the online store launch builds on the Greensboro, N.C.-based chain’s partnership with Instacart in late 2018. The grocer piloted Instacart same-day delivery for six months in four key markets — including stores in its central, northeastern and southeastern zones — before launching the service chainwide in mid-May. The Fresh Market currently operates 159 stores in 22 states.

Delivery costs $3.99 for orders of $35 or more. The Fresh Market shoppers can get unlimited free delivery on purchases of at least $35 by signing up for an Instacart Express membership, which carries a fee of $9.99 per month or a $99 annually. Through Feb. 3, customers can receive $15 off their first delivery of $75 or more by using the promo code “SHOP15.”

Related:The Fresh Market brings Instacart delivery to all stores

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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