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FreshDirect extends its reach

Online grocer enters new markets, introduces same-day delivery

Russell Redman

March 5, 2019

2 Min Read
FreshDirect_truck-promo.jpg
FreshDirect

In the first expansion since moving to its new Bronx, N.Y., headquarters last summer, FreshDirect has enlarged its geographic coverage and launched same-day delivery.

The online grocer said Tuesday that its service now reaches more parts of Connecticut and the Washington, D.C., metropolitan area. Additional geographic expansion is slated for later this year and in early 2020.

Under the new same-day delivery service, customers can place an order before 10 a.m. and receive it later that evening. FreshDirect said same-day service will be rolled out across Manhattan by March 11, followed soon by Brooklyn and Westchester County.

The company already offered next-day delivery, with customers able to order up to seven days in advance, as well as the on-demand service FoodKick, which makes a curated selection of fresh food, alcohol, local items, prepared meals and grocery staples available for delivery in as soon as an hour to customers in select markets.

To mark its latest expansion after occupying its new headquarters, dubbed FreshDirect Campus, the e-grocer said it’s offering free delivery to new customers plus added values on new products and fresh food during March.

“Last year was a transition year for FreshDirect with the opening of our state-of-the-art new facility, but we’re excited to announce that the company is returning to growth and expansion in 2019 and beyond,” CEO David McInerney said in a statement. “Now that we have settled into our new home, our service and selection are better than anyone else in the industry. FreshDirect Campus was built to provide the best overall customer experience while allowing us to expand to new markets and offer innovations like same-day delivery.”

Related:FreshDirect CEO Jason Ackerman steps down

FreshDirect delivers directly to customers in seven states, including greater New York City and Philadelphia and the District of Columbia. The expansion now brings its service to Fairfield, Norwalk, Southport and Westport, Conn.; Bladensburg, Brentwood, Capitol Heights, Hyattsville, Mount Rainier and Takoma Park, Md.; and Annandale, Burke, Fairfax, Great Falls, Herndon, Lorton and Springfield, Va.

The company noted that the new South Bronx facility enhances its ability to provide “farm to fork” food distribution, add thousands of new products and serve new market areas via its FreshDirect, FoodKick and FreshDirect At The Office brands.

“We want customers to know that we’re adding great new products every week, that we’re putting more new trucks on the road to make sure they get their deliveries when they want them and on time, and that we have a 100% satisfaction guarantee on every order,” McInerney added.

Related:FreshDirect opens new facility in the Bronx

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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