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FreshDirect summers in the Hamptons with new Rosé Express service

Online retailer offers two-hour wine, beer & spirits delivery to the Hamptons and Montauk, N.Y.

Michael Browne, Executive Editor

July 27, 2021

2 Min Read
FreshDirect wine delivery.jpg
FreshDirect's Rosé Express provides two-hour wine, beer and spirits delivery services to residents and customers of Long Island's Hamptons and Montauk communities.FreshDirect

Online grocer FreshDirect on Tuesday launched Rosé Express delivery service in the Hamptons and Montauk, the upscale vacation hotspots on New York’s Long Island. The new offering provides same-day service as well as two-hour wine, beer and spirits delivery services to residents and customers, as part of a continued expansion and adaptation to meet shifting customer needs during and after the pandemic. 

As part of this new summer season service, FreshDirect has unveiled a special Rosé Express-branded vehicle stopping daily at various locations, delivering rosé and other customer-favorite wine, beer and spirits locally. Additionally, FreshDirect will host select activations throughout the remainder of the summer, with more details to be announced at a later date. FreshDirect is also curating a special social media series on its social channels, capturing the excitement and celebratory sentiment of this summer season.

“With the anticipated summer season underway, there’s certainly cause for celebration with family and friends, and we are thrilled to launch Rosé Express, providing service, ease and speed to new levels,” said Farhan Siddiqi, interim CEO, FreshDirect. “As a leader in food home delivery, we are always looking for new ways to enhance our customers’ shopping experience.” 

Related:FreshDirect bolsters delivery capacity in New York tri-state area

FreshDirect Rose Express Van_02.jpg

FreshDirect has unveiled a special Rosé Express-branded vehicle stopping daily at various locations in the Hamptons, delivering rosé and other customer-favorite wine, beer and spirits locally.

Last year, during the height of the pandemic in New York, Bronx, N.Y.-based FreshDirect extended delivery to the Hamptons to meet continued demand as many New Yorkers took off to their vacation homes and took up long-term residence.

As previous CEO David McInerny, who stepped down in May, explained last August, “The decision to extend our service to the Hamptons is a direct response to the many customers who have decided to stay in that area for the foreseeable future due to the pandemic. We wanted to extend the opportunity for them to have a safe grocery buying alternative for the rest of the year.”

While many New Yorkers have not yet returned to offices this year, the demand for FreshDirect and other online services in areas like the Hamptons and Montauk has remained strong.

The online grocer also expanded two-hour delivery capacity last year in suburban areas in New Jersey, Connecticut and New York’s Westchester County and other parts of Long Island.

FreshDirect’s expanded alcohol service to the Hamptons and Montauk will also be included in its Summer of Savings. This summer, delivery-pass members receive 5% off of every order with the code DPSAVE, and all customers can enjoy free delivery with the code FDFREE.

Related:Ahold Delhaize wraps up FreshDirect acquisition

FreshDirect delivers directly to customers throughout seven states, including the New York and Philadelphia metropolitan areas, and the District of Columbia. The company was acquired by Ahold Delhaize and Centerbridge Partners in January 2021.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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