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In another addition to FreshDirect’s leadership team, Sloan Eddleston has been appointed as the Chief Executive Officer of FreshDirect, reporting to Evren. 

Getir appoints new leadership for U.S. Group, FreshDirect

Hatice Evren is the new U.S. group CEO, Getir & FreshDirect, and Sloan Eddleston is now CEO of FreshDirect

Grocery delivery company Getir has named new leadership to head the company’s U.S. Group and FreshDirect teams, appointing Hatice Evren as U.S. Group CEO, Getir and FreshDirect and Sloan Eddleston as CEO of FreshDirect. The announcement was made by Nazim Salur, founder and CEO, Getir and is effective immediately. 

In her new role as U.S. Group CEO, Getir and FreshDirect, Evren will work with leaders at Getir US and FreshDirect, facilitating cross-channel development and creating synergies between the two US companies, while leveraging her experience at Getir’s headquarters. Evren was previously the chief of global business functions for Getir.

Evren brings experience and a proven track record of leadership in the technology, ecommerce, and grocery spaces. Prior to her role as chief of global business functions for Getir, Evren headed Getir’s core grocery business in Turkey as CEO. Evren holds an MBA from Harvard University and BS in Industrial Engineering from Bogazici University. 

In another addition to FreshDirect’s leadership team, Sloan Eddleston has been appointed as the CEO of FreshDirect, reporting to Evren. Eddleston brings extensive expertise in the grocery, mass retail, on-demand delivery, and food and beverage sectors to the leading online grocer. His focus on improving customer value propositions and passion for forming high-performing teams will enable him to build upon FreshDirect’s strong foundations and pioneering position in digital grocery delivery, driving growth and profitability for the business. 

Eddleston’s previously worked at Walmart, where he held a leading role in the company’s digital transformation. His most recent roles as chief marketplace, strategy and growth officer at Wonder, and prior role as COO of an on-demand delivery business in Manhattan and Brooklyn create a perfect combination of industry expertise and familiarity with FreshDirect’s core customer base in New York City and the surrounding tri-state area.

“As we continue to revolutionize and lead the grocery delivery space, the additions of Hatice and Sloan to our U.S.-based leadership team, ensure sustainable success and growth for Getir and FreshDirect.  We look forward to leveraging their respective extensive experience and industry knowledge to provide strategies and services that will benefit our customers and enhance their shopping experience, as well as further solidify our leading market position,” said Salur.

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