Sponsored By

Giant Eagle aims to ‘extend aisles’ in online marketplace

Partnership with RangeMe to create stream of new products

Russell Redman

September 15, 2021

2 Min Read
Giant Eagle Market District store-banner closeup.png
Using RangeMe's product discovery platform, Giant Eagle expects to accelerate and scale sourcing of new and emerging items for its online Giant Eagle Marketplace.Giant Eagle

Giant Eagle seeks an even bigger assortment in for the “endless aisles” in its Giant Eagle Marketplace e-commerce channel.

The Pittsburgh-based grocer has enlisted with online product discovery platform RangeMe to accelerate and scale sourcing of new and emerging products. Under the partnership, Giant Eagle aims to expand its offerings across the gamut of categories, including center-store grocery, gourmet food, household supplies, health and beauty aids, over-the-counter medicines, general merchandise, pet care, baby care, housewares, small appliances, vitamins and wellness, outdoor and lawn-and-garden, RangeMe said Wednesday.

“Giant Eagle Marketplace allows us to extend our aisles and assortments in our established online platform to offer brands and products that previously may not have been qualified or considered for shelf space,” Kyle Carrabine, Marketplace business development specialist at Giant Eagle. “Marketplace provides us a great way to curate local or regional items while also bringing in trending or emerging categories that many of our customer’s desire. Hopefully, it’s viewed as a launching point for partnerships and entry possibilities by new or emerging sellers, while also being a strategic area for growth or expansion by those who have been long-term vendor partners with Giant Eagle.”

Related:Giant Eagle goes cashierless at more GetGo stores

Giant Eagle eCommerce Marketplace-Candy.JPG

Giant Eagle aims to expand its online offerings across a breadth of categories, including center-store grocery, gourmet food, household supplies, health and beauty aids, and general merchandise, to name a few.

Targeted at both retail buyers and suppliers, RangeMe’s solution uses a dashboard to put thousands of products at buyers’ fingertips, making it easier to find and compare items. Automatic alerts are sent to buyers when new products meet their selection criteria. As a result, retail buyers can more efficiently source innovative new products and manage the inbound product submission process, according to the San Francisco-based company, part of ECRM. 

For suppliers, RangeMe provides wide access to retail buyers and added control over product marketing. Suppliers can upload details of their products to the platform for buyers to review. In addition, suppliers know when their products are being viewed and can receive feedback from buyers, while buyers can instantly contact suppliers of interest or track a product to be alerted of updates.

Specifically, Giant Eagle is looking for suppliers who have established drop-ship, direct-to-consumer capabilities to serve its five-state market area, RangeMe said. Overall, the retailer operates 474 food and convenience stores, including over 200 supermarkets, across western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana.

Related:Giant Eagle now takes PayPal, Venmo payment at checkout

Product submissions to the Giant Eagle Marketplace can be made through Sept. 27, and RangeMe said Giant Eagle isn’t putting a cap on the number of new suppliers it will on-board. 

“This is a tremendous opportunity for suppliers to work with such an amazing retailer like Giant Eagle,” commented Nicky Jackson, founder and CEO of RangeMe. “Our partnership is a perfect fit to drive the desired scope and scale of Giant Eagle Marketplace.”

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like