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Giant/Martin’s kicks off ‘endless aisle’ service

Ship2Me online marketplace launched by The Giant Company

Russell Redman

January 31, 2022

3 Min Read
The Giant Company-Ship2Me website.png
Ship2Me gives Giant and Martin’s customers a wider range of goods available to order online, spanning such categories as health and beauty care, home and office, pet supplies, kitchen essentials, and snacks and candy.The Giant Company

The Giant Company has gone live with Ship2Me, a direct-to-consumer digital marketplace offering an expanded product assortment beyond traditional groceries.

Carlisle, Pa.-based Giant said Monday that Ship2Me gives customers of its Giant and Martin’s supermarkets a wider range of goods available to order online, spanning such categories as health and beauty care, home and office, pet supplies, kitchen essentials, and snacks and candy.

Products ordered via Ship2Me by Giant and Ship2Me by Martin’s ship directly to customers from the Ship2Me sellers, whereas Giant Direct and Martin’s Direct online grocery orders are either picked up at the store or delivered in a designated time window, the grocer noted.

The Giant Company-Ship2Me website-home goods.png

Seasonal decor and outdoor living are among the product subcategories on the Ship2Me by Giant home and office page.

“Ship2Me by Giant is a natural extension of our current grocery delivery options,” John Ruane, senior vice president of omnichannel merchandising at The Giant Company, said in a statement.

Ship2Me customers can shop for cosmetics, over-the-counter medicines and health products, personal care items, bath and body products, home and seasonal decor, outdoor living products, bedding, toys and games, party supplies, school and office supplies, cookware and bakeware, small appliances, kitchen utensils and tools, pet care accessories, and speciality candy and snacks, among other offerings.

Related:Giant goes live with Ship2Me ‘endless aisle’ service

“By offering access to complementary products not traditionally found in-store, we are adding ‘endless aisle’ shopping options for today’s busy families, all with the convenience of being delivered right to your door,” according to Ruane.

The Ship2Me service carries no minimum order requirement. All Ship2Me items can be received via free standard shipping, which takes four to nine days, and sellers can offer other shipping options such as Express or Next-Day Delivery for an additional fee, Giant said. Return shipping is free. 

Giant said customers also can place Giant/Martin’s Direct and Ship2Me orders in one online shopping transaction. At checkout, the Ship2Me order will be listed separately from the grocery pickup/delivery order. After an order is placed, customers get an email confirmation and, when it ships, a later email with tracking information. Members of The Giant Company’s Choice Rewards, too, can earn loyalty points on Ship2Me item purchases to be redeemed for fuel savings, dollars off purchases, free items and other rewards.

Overall, The Giant Company operates about 190 grocery stores, 132 pharmacies, 107 fuel stations, and more than 150 online pickup hubs, as well as provides grocery delivery service to hundreds of ZIP codes, in Pennsylvania, Maryland, Virginia, West Virginia, and New Jersey.

Related:Ahold Delhaize aims to add $11.4 billion in sales by 2025

The Giant Company marks the second Ahold Delhaize USA supermarket chain to debut the Ship2Me service. In December, Landover, Md.-based Giant Food launched the Ship2Me e-marketplace, offering tens of thousands of new items. Parent company Ahold Delhaize reported during its Investor Day 2021 event in November that the direct-ship service initially would offer another 40,000 general merchandise and food items. The global food retailer had disclosed plans for an endless aisle offering in the United States late last year and said the selection could grow to 80,000 to 100,000 items.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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