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H-E-B expands free curbside pickup

Service fee eliminated for orders of $35 or more

Russell Redman

May 18, 2021

2 Min Read
HEB_Curbside_pickup_area-sign.jpg
To receive H-E-B's free curbside pickup, customers must have an order that totals at least $35 before taxes and any discounts, promotions or coupons are applied.H-E-B

Texas grocer H-E-B has altered its fee structure to broaden access to free curbside pickup across its stores.

H-E-B said yesterday that online grocery customers making a purchase of at least $35 will no longer have to pay a $4.95 fee for curbside service. Orders less than $35 will include a $2.95 “small basket surcharge,” according to the San Antonio-based supermarket chain.

To receive free curbside pickup, customers must have an order that totals at least $35 before taxes and any discounts, promotions or coupons are applied, H-E-B said.

“Our goal with H-E-B Curbside is to give Texans an easier, more convenient way to shop for the products they want and need, and we are excited to now offer this service free to all our H-E-B customers,” Rachael Vegas, senior vice president of e-commerce merchandising for H-E-B, said in a statement.

H-E-B Curbside orders can be placed through the My H-E-B mobile app or HEB.com. Orders must be placed at least four hours before the designated pickup time, and they can be scheduled up to seven days in advance. The retailer said product prices may vary between online and in-store, and all curbside orders feature contactless service, with groceries loaded into customers’ vehicles.

In December, H-E-B began accepting electronic benefits transfer (EBT) payments for the Supplemental Nutrition Assistance Program (SNAP) online grocery orders. The capability allows SNAP benefits recipients to use EBT to pay for H-E-B Curbside and Home Delivery orders directly via the My H-E-B mobile app and HEB.com. To use the service, customers first create an account and then enter their SNAP EBT and other payment information to complete their registration and begin placing orders. When ready to check out, users select SNAP EBT as the payment method and enter their PIN. SNAP customers must use a credit, debit or gift card to pay for items and fees not eligible for SNAP EBT.

Related:H-E-B expanding presence in Dallas-Ft. Worth area

All H-E-B Curbside locations provide customers the SNAP EBT option, H-E-B said. Currently, more than 250 of the grocer’s 350-plus stores in Texas offer curbside service, which the company said will continued to be expanded across the state.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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