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H-E-B serves up one-hour beer and wine delivery

Texas grocer expands services of Favor e-commerce unit

Russell Redman

July 3, 2018

2 Min Read
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Heading into the Fourth of July holiday, H-E-B has launched same-day delivery for beer and wine order via its Favor e-commerce subsidiary.

The service kicked off just before the weekend in the greater San Antonio, Austin, Corpus Christi and Houston markets, the Texas supermarket chain said. Plans call for Favor to make the service available in more than 30 cities, with free one-hour delivery for beer and wine orders through Labor Day.

To order beer and wine for delivery, customers download the Favor app and tap on the H-E-B Beer & Wine banner or go online to FavorDelivery.com. Orders require a Runner tip, set at a minimum of $2, and the delivery charge for beer and wine is automatically waived.

hebbeer_0.png“The combination of H-E-B and Favor continues to be a win for Texans,” Jag Bath, CEO of Favor and chief digital officer of H-E-B, said in a statement. “Delivering almost anything in under an hour is what Favor is built on, and now with H-E-B we are excited to add the new category of beer and wine delivery to Favor’s on-demand platform.”

H-E-B said Favor will offer the grocer’s full selection of beer and wine at the prices found in stores, and there’s no order minimum. The chain noted that it’s the biggest craft beer and wine retailer in Texas, with offerings that include local, domestic and imported wine as well as craft brews from more than 100 Texas breweries, microbrews, seasonals, cider and sake.

Related:H-E-B debuts in-store taco shop

Selections will vary by city, according to H-E-B. Customers can browse featured selections from the retailer’s expert wine and beer team or request custom beers and wines. Local selections will include craft brewers like Austin Beerworks, Big Bend Brewing Co. and Community Beer Co. and wines from the Texas Hill Country.

“This new service truly delivers the best customer experience — a fast, convenient solution with the best selection at the everyday low price our customers expect,” H-E-B Chief Operating Officer Martin Otto stated. “H-E-B and Favor joined forces to support and accelerate our collective growth throughout Texas, and this is only the beginning of what’s to come from our powerful partnership.”

H-E-B acquired Austin-based on-demand delivery provider Favor in February, and Bath’s appointment as chief digital officer — a newly created position — was announced in May. Favor’s service is now available in 50 cities across Texas.

Also on the digital front, H-E-B is working to expand its HEBtoyou Delivery and Curbside service to 200 locations this year from more than 100 locations currently. Customers also can order grocery, drug and general merchandise products online at HEB.com and have the items shipped to 48 states and military bases worldwide.

San Antonio-based H-E-B operates approximately 400 stores overall, including about 340 stores in Texas and nearly 60 stores in Mexico.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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