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Heinen’s goes live with Instacart-powered e-commerce site

Relaunch of Heinens.com integrates loyalty program benefits

Russell Redman

August 26, 2020

2 Min Read
Heinens store banner-closeup.jpg
The revamped Heinen’s website brings new customer features plus access to Instacart pickup and delivery services from all of the chain’s 23 stores in Ohio and Illinois.Heinen's

Upscale grocer Heinen’s Fine Foods has launched a new online grocery website developed and powered by Instacart Enterprise.

The companies said Wednesday that the white-label site, branded under the Heinen’s banner, brings new customer features plus access to end-to-end pickup and delivery services from all of the Cleveland-based chain’s 23 stores in Ohio and Illinois.

At the relaunched Heinens.com, customers can build shopping lists, browse digital circulars and coupons, and view recipes. San Francisco-based Instacart said its engineering team also collaborated with Heinen’s on a customized integration that gives shoppers online access to the grocer’s loyalty club program and benefits.

Heinens new website-Instacart Enterprise.png

New features on the relaunched Heinens.com include the ability to build shopping lists, browse digital circulars and coupons, view recipes and access loyalty program benefits.

“Heinen’s has always been committed to providing an outstanding customer experience. We are dedicated to ensuring we continue to serve our customers in the way that is best for them and in an ever-changing industry, we know that comprehensive e-commerce is more important than ever,” Heinen’s Co-CEO Jeff Heinen said in a statement. “We’re pleased to deepen our partnership with Instacart to bring our stores to life online in an improved way through Instacart Enterprise. From loyalty integration to pickup and delivery, we’re providing customers with a digital solution that fits all of their shopping needs, whether they choose to get their groceries online or in-store.”

Related:Heinen’s partners with Afresh to reduce food waste

Heinens new website-Instacart Enterprise-mobile.pngThe new site also is designed to give more ubiquitous online access to Heinen's customers. (Image courtesy of Instacart)

Instacart noted that the revamped website offers Heinen’s customers a more seamless omnichannel experience, since they can access online functions and content while shopping in stores or on the go via a mobile device as well as from home via a desktop computer. Another new feature: For the first time, customers now can sign up for an Instacart Express membership by clicking on a button directly on the Heinen’s website. Heinen’s first launched same-day delivery via Instacart in September 2017.

“Our goal is to lift brick-and-mortar retailers and connect them to their customers online. We’re proud of our new enterprise partnership with Heinen’s and the online customer experience we’ve brought to life to complement their existing retail footprint,” commented Andrew Nodes, vice president of retail at Instacart. “Instacart Enterprise gives partners the technology and tools needed to power their entire customer e-commerce and fulfillment experience, and we’re excited to help Heinen’s continue to grow and serve their customers online.”

Related:Heinen’s gets deeper insight into store operations

Instacart Enterprise provides turnkey, white-label e-commerce platforms for more than 175 retailers across North America, including Wegmans Food Markets, The Fresh Market, Food Lion and Costco Canada, among others, Instacart said.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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