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Hy-Vee launches express grocery pickup

Aisles Online adds ‘Get It Faster’ option for two-hour service

Russell Redman

May 8, 2020

2 Min Read
HyVee_Aisles_Online_pickup_station.jpg
A limited number of two-hour pickup orders will be available for $9.95, from 8 a.m. until 8 p.m. daily, at all Hy-Vee stores providing Aisles Online service.Hy-Vee

The Midwestern grocer said yesterday that customers will see a “Get It Faster” option on Aisles Online time slots where the two-hour pickup option is offered. A limited number of two-hour pickup orders will be available for $9.95, from 8 a.m. until 8 p.m. daily, at all Hy-Vee stores providing Aisles Online service.

Customers will get the same email and text notifications as they do for regular pickup orders, according to West Des Moines, Iowa-based Hy-Vee, which operates more than 260 stores in eight states. Aisles Online service can be accessed at hy-vee.com/grocery/ or via the Hy-Vee Aisles Online mobile app.

“Hy-Vee’s new two-hour pickup option will give Hy-Vee customers a chance to get the grocery items they need faster than ever before,” Tom Crocker, senior vice president of e-commerce, said in a statement. “This option, along with increasing our number of available Aisles Online time slots, will only continue to add to the exceptional level of customer service we’re able to provide.”

Besides expanding the number of available time slots, Hy-Vee said it has broadened its online product assortment to include more offerings from bakery, cosmetics, beauty, lawn and garden, and other categories. Recently, Hy-Vee reported a “significant increase” in beauty care purchases in stores and online.

Related:Cloud platform gives Hy-Vee direct contact with employees during pandemic

Amid the coronavirus outbreak, Hy-Vee has made a number of changes and/or additions as online grocery demand has climbed. The retailer said that it has been opening more Aisles Online time slots daily, and on March 31 it began reserving an Aisles Online pickup hour each day — from 7 a.m. to 8 a.m. — for those considered at high risk for the virus, including people age 60 and older, expectant mothers and those with an underlying health condition.

And about a month ago, Hy-Vee launched Mealtime To Go, an on-demand service that allows customers to order hot, prepared foods and take-and-bake meals online and collect them via curbside pickup, without having to enter the store. The service was introduced at more than 200 locations.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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