Sponsored By

Instacart delivery expands to 6,000 7-Eleven stores

Convenience retail partnership brings same-day service within reach of 60 million U.S. households

Russell Redman

May 21, 2021

3 Min Read
7-Eleven_Evolution_store-Dallas_FtWorth.jpg
The expansion brings Instacart's delivery service to another 4,000 7-Eleven stores nationwide.7-Eleven

Eight months into their partnership, Instacart and 7-Eleven have rolled out same-day delivery to nearly 6,000 of the convenience retail giant’s U.S. stores.

San Francisco-based Instacart said Friday that the expansion brings its service to almost 4,000 new 7-Eleven stores nationwide. Last September, the companies announced the launch of their partnership with a rollout of Instacart delivery to more than 750 7-Eleven stores in the Dallas, Miami, Baltimore and Washington, D.C., metropolitan markets, with future expansion in phases to the chain’s 7,000-plus U.S. stores.

The 7-Eleven partnership marked Instacart’s entry into the convenience store arena. The expanded relationship reflects U.S. consumer’s embrace of convenience retailing for food, groceries and daily essentials as well as on-demand delivery, according to Chris Rogers, vice president of retail at Instacart.

“We know the way customers shop for their groceries and goods varies week-by-week. Sometimes people need a full fridge and pantry restock, and other times they just need a few things quickly like some snacks for the kids, a bottle of wine for dinner or over-the-counter medication to nurse a headache,” Rogers explained. “As more people turn to Instacart to help put food on their tables, we’ve seen customer demand for convenience retailers increase over the last year, with convenience orders on Instacart up by more than 350% since last August. To meet this growing demand, we’re proud to expand with 7-Eleven to nearly 6,000 stores, and give customers across the country access to thousands of essential goods they can now have delivered from the store to their door in as fast as 30 minutes.”

Related:7-Eleven completes Speedway acquisition of 3,800 convenience stores

7-Eleven delivery via Instacart is now available in 33 states and the District of Columbia, extending access to the service to nearly 60 million U.S. households, the companies said. The convenience chain’s customers can shop online for thousands of products — ranging from pantry staples and household items to snacks and over-the-counter medicines — and have them delivered to their door in as soon as 30 minutes.


Instacart_7-Eleven_smartphone_app_screen.jpg

7-Eleven delivery via Instacart, accessed via Instacart's online marketplace or mobile app, is now available in 33 states and D.C. 

 

To place orders for Instacart delivery, 7-Eleven customers go online to instacart.com/store/711 or access the free Instacart mobile app, enter their ZIP code, select the 7-Eleven storefront and begin adding items to their virtual shopping cart. Instacart personal shoppers then pick, pack and deliver the order within the customer’s designated time frame, which can be as soon as possible or scheduled days in advance.

Related:Instacart enters convenience store arena with 7-Eleven partnership

In addition, consumers in seven states — California, Florida, Idaho, Illinois, Missouri, New York and Ohio — and D.C. now also have access to 30-minute alcohol delivery via Instacart from 7-Eleven stores. The companies said plan to enable alcohol delivery from more stores and in more states over the coming months.

“7-Eleven strives to be the world’s leader in convenience, which means giving customers what they want, when, where and how they want it,” Raghu Mahadevan, senior vice president and head of digital at 7‑Eleven, said in a statement. “Customers on Instacart can now benefit from thousands of products to be delivered from a 7-Eleven store to their door in 30 minutes or less.”

Overall, Irving, Texas-based 7‑Eleven operates, franchises and/or licenses more than 77,000 stores in 16 countries and regions, including more than 16,000 stores in the United States in North America. The retailer’s 7Rewards loyalty program has over 40 million members. Instacart’s service operates alongside 7-Eleven’s current delivery service, available in more than 1,300 cities through the 7NOW app.  

Earlier this week, 7-Eleven finalized its $21 billion acquisition of Speedway convenience stores from Marathon Petroleum Corp., adding about 3,800 stores in 36 states to its retail network.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like