Instacart just launched Instacart Marketing Solutions: new functionality for retailers with an emphasis on personalized experiences and brand loyalty.
Retailers can use the new product to create marketing campaigns that grow sales by engaging customers through tailored promotions and “buy one, get one” discounts.
Additionally, Instacart is rolling out new loyalty capabilities that give retailers the ability to let customers sign up for and access savings from their loyalty programs directly in the Instacart App. Dozens of retailers – including Bristol Farms, New Seasons Market and The Save Mart Companies – are now using Instacart Marketing Solutions, while The Fresh Market will soon enable loyalty sign ups directly from the Instacart App.
“We know affordability is top of mind for consumers across the country right now. It's also top of mind for our retail partners, who are looking for more ways to help their customers save when accessing the groceries and goods they need," said Chris Rogers, Chief Business Officer at Instacart. “With the launch of Instacart Marketing Solutions and our expanded loyalty programs, we're developing new technology tools that empower retailers of all sizes to create strategic digital campaigns and unique loyalty programs that engage their customers, grow their business and, ultimately, help customers find more savings at checkout."
Instacart Marketing Solutions helps retailers expand their offerings on the Instacart App or their Instacart Platform-powered websites and apps, driving incremental revenue and better serving omnichannel customers. Retailers can choose from a range of campaign options depending on their budget and business goals – spanning from self-service to full-service marketing solutions – to drive targeted promotions that help acquire and engage customers. Initial pilot results of the in-app activation campaigns – a key feature of the Self-Serve Tool – indicate that retailers are seeing a nearly 70% increase in first-time customers and 6- to 8-time return on investment following in-app activations campaigns.
Instacart Marketing Solutions includes three tiers of service based on each retailer's unique needs:
- Self-Serve: Designed for speed, Self-Serve allows retailers, including local and independent grocers, to create and deploy their own marketing campaigns for launch on the Instacart App or their Instacart platform-powered website. Retailers will be able to select from existing templates to launch custom campaigns across Instacart, starting with new customer acquisition. In the coming weeks, retailers will have access to additional campaign types to help them win back lapsed customers, promote specific categories or basket sizes and incentivize loyalty linkage
- Campaign Management: Campaign Management helps retailers build more advanced one-off marketing campaigns across multiple channels - on the Instacart App, their Instacart platform-powered sites, and across digital channels like customer relationship management (CRM), over-the-top (OTT) and streaming audio
- Strategic partnership: Feature-rich and highly configurable, this fully customized solution allows retailers to take their marketing campaigns a step further through experiential and out-of-the-box creative initiatives such as custom video shoots, influencer programs, custom advertising strategies and more
Instacart also is introducing the ability for retailers to allow customers to sign up for their store loyalty programs directly from the Instacart App. This new integration allows customers to earn points and savings every time they shop on the Instacart App – just like they would when shopping in-store. Instacart’s newest loyalty integration expands on its previous loyalty offering, where customers could link their in-store loyalty accounts to their Instacart App account to access savings.