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Instacart launches in L.A.

Instacart said Thursday it has begun offering grocery delivery in Los Angeles, just a week after expanding to New York City.


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As it does in New York, Instacart will initially pick from Whole Foods Market locations in Los Angeles, with plans to add more stores in the coming weeks.

The company, based in San Francisco, uses freelance personnel to shop from local supermarkets and deliver to customers in as little as one hour. It adds a small increase to the price of each item, plus a delivery fee. In Los Angeles, as in New York, new customers can get free delivery on their first order of $35 or more.

Instacart’s initial coverage area includes the following neighborhoods in Los Angeles County: West Hollywood, Hollywood, Fairfax, Beverly Grove, Sawtelle, West L.A., Mid-Wilshire, Santa Monica, Venice and Marina Del Rey.

"We expect that the traffic and long commutes in L.A. will drive demand similar to what cold weather does for the East Coast,” said Apoorva Mehta, founder of Instacart, in a statement. “Instacart will allow L.A. residents to avoid making those detours to the grocery store while continuing to get the healthy foods they love.”

Instacart now offers delivery in seven markets, and said it expects to add three more this year.

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