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Kroger, Drinks expand Kroger Wine service

Online wine store offered in more states, adds customized packs

Russell Redman

November 20, 2019

3 Min Read
Kroger_Wine_Kroger_online_delivery
Kroger Wine is available to 58 million households in 19 states and Washington D.C.Kroger

The Kroger Co. has expanded its Kroger Wine online wine store by bringing the service to more states and adding a "build-your-own pack" feature.

Kroger and technology partner Drinks said Wednesday that the build-your-own pack functionality enables shoppers to personalize their packs by picking out each bottle of wine. Overall, the service offers more than 45 wines, which the companies said are selected by winemakers and sommeliers for their quality, value and flavor profiles.

Kroger Wine launched last October in 13 states and the District of Columbia. Kroger said earlier this year the program was expanded to customers in Illinois, Massachusetts, New York and New Jersey. Today’s announcement extended the service to millions more customers in Arizona, according to the Cincinnati-based grocery retailer.

Kroger_Wine_Kroger_package_closeup Drinks build your own pack

The Kroger Wine online store offers more than 45 wines, which are selected by winemakers and sommeliers for their quality, value and flavor profiles.

Overall, Kroger Wine is available to 58 million households in 19 states and Washington D.C., which Kroger noted includes customers “both inside and outside” its brick-and-mortar footprint of almost 2,800 food retail stores. 

"Kroger is continuously broadening how customers can engage with us no matter what their needs are. Our mission is to serve our customers anything, anytime, anywhere, and Kroger Wine represents an additional way our customers can shop with us," Jody Kalmbach, group vice president of product experience at Kroger, said in a statement.

Related:Kroger online wine store makes debut

"With the new build-your-own pack feature, Kroger has brought its industry-leading convenience and personalization to the online wine-buying experience and expanded our leadership in the wine category.”

To make a purchase via Kroger Wine, shoppers go online to wine.kroger.com and confirm their delivery state and legal drinking age. They then can search a curated wine assortment and create a custom pack or join a quarterly membership club. Wines range in price from $10 to $16 per bottle. No extra shipping fees are charged for home delivery.

Under a new Kroger Wine promotion for Black Friday and Cyber Monday, customers can use the code “CYBER50” for $50 off all 12-pack wine collections, excluding Discovery and Winter White packs. The offer, running Nov. 25 to Dec. 9, translates to a discount of as low as $8.50 a bottle, with shipping included, the companies said.

Los Angeles-based Drinks Holding Inc. describes itself as “the nation's only wine-as-a-service platform.” The company noted that Kroger Wine, which merged online grocery with wine e-commerce, made Kroger as the first grocery retailer to launch a ship-to-home wine service.

Related:Grocery poised to grow online alcohol sales

"We are proud of our partnership with Kroger, which achieves the vision of making great wine accessible to more American households in the way consumers are increasingly shopping: online,” stated Zac Brandenberg, co-founder and CEO of Drinks. "By leveraging our scalable platform, Kroger became the first grocery retailer of its kind to offer a ship-to-home wine program that brings the flexibility, convenience and personalization of e-commerce to the wine shopping experience. We are excited to work with Kroger to uniquely meet the tastes and needs of consumers around the United States."

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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