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Leevers Supermarkets rolls out Snap2Save loyalty app

Save-A-Lot chain says tool provides health-focused rewards

Save-A-Lot operator Leevers Supermarkets Inc. is launching Snap2Save, a grocery loyalty app that offers customers savings plus health and wellness rewards.

Developed with digital customer engagement firm Green Piranhas Inc., Snap2Save enables members to earn one point for every dollar they spend at participating Save-A-Lot stores and redeem points for gift cards or rebates for health care expenses.

In addition, Snap2Save features wellness-focused incentives dubbed Healthy Food Rewards, which promote healthy eating by offering up to four times the points for the purchase of fresh fruit and vegetables. Plans call for Healthy Food Rewards also to be expanded to other better-for-you food choices, such as lean meats.

Snap2Save enables members to earn one point for every dollar they spend at participating Save-A-Lot stores.

Also through Snap2Save, users can receive special offers, win prizes, check their EBT balances and view healthy recipe videos from hunger relief and food skills group Cooking Matters.

"We've been proud to provide customers with quality, value and exceptional service for over 75 years. We believe that Snap2Save and Healthy Food Rewards will help us take our customer offering to the next level,” Leevers Supermarkets President John Leevers said in a statement. The Franktown, Colo.-based chain owns and operates 20 Save-A-Lot stores in Colorado and Florida, plus one Colorado Ranch Market in Aurora, Colo.

Snap2Save is available as a free download from the Apple App Store and Google Play. Centennial, Colo.-based Green Piranhas describes Snap2Save as a next-generation app because it combines digital loyalty services with health and wellness information to help customers save money and live healthier.

"Healthy Food Rewards is the type of offering today's busy shoppers are seeking — incentives matched with valuable health and wellness content,” said Sam Jonas, chief executive officer of Green Piranhas, which specializes in retail-based platforms for low-income consumer engagement, focusing on discount and independent grocers.

A launch event for Snap2Save is scheduled for June 2 at the Save-A-Lot store in Pueblo, Colo. Participating in the event will be Cooking Matters and Care and Share, which supplies millions of pounds of food annually to food banks across southern Colorado. Luis Canela, a former Univision sports anchor and the Spanish language voice of the Denver Broncos, will be on hand as master of ceremonies. The event also will feature free food, contests, prizes, special offers, and healthy cooking guidance and nutritional information.

TAGS: Marketing
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