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Northgate González Market rolls out Instacart delivery

Latin American grocer expands online grocery options

Russell Redman

June 16, 2020

2 Min Read
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Instacart service through Northgate González Market is now available to the Anaheim, Calif.-based chain’s customers in Los Angeles, Orange, Riverside and San Diego counties in California.Northgate Gonzalez Market

Hispanic supermarket chain Northgate González Market has begun offering Instacart same-day online grocery delivery from 36 of its 41 stores across Southern California.

Instacart service through Northgate González Market is now available to the Anaheim, Calif.-based chain’s customers in Los Angeles, Orange, Riverside and San Diego counties in California. Northgate shoppers can access the service online at shop.northgatemarket.com or instacart.com/northgate-market as well as by downloading the Instacart app to their mobile device.

“Northgate González Market is proud to partner with Instacart to provide additional shopping options to our loyal customers,” said Mike Hendry, executive vice president of marketing and merchandising at Northgate. “Given our company’s expanding and increasingly diverse customer profile, our partnership makes total sense as we continue to strive to provide our customers with excellence in customer service, various shopping options and an enhanced shopping experience.”

Northgate orders are picked, packed and delivered by Instacart personal shoppers within the customer’s designated time frame, which can be the same day or scheduled up to two weeks ahead of time. To ensure social distancing, San Francisco-based Instacart said all of its orders now default to “Leave at My Door Delivery,” providing a contact-free grocery delivery experience. 

Related:At Northgate Gonzalez Market, the focus is on family

“We know that people and families across Southern California are looking for convenient and reliable shopping options from the grocers that have been feeding our communities throughout this crisis. We’re proud to partner with Northgate González Market, giving their customers access to the groceries they need from the retailer they know and love,” said Andrew Nodes, vice president of retail at Instacart. “We recognize that delivery has become essential for many, and we’re dedicated to ensuring our retail partners can connect with their customers online during this time.”

Besides Instacart, Northgate González Market partners with Target-owned Shipt for same-day delivery of groceries and daily staples. The chain also offers the Northgate Pronto Curbside! pickup service at its La Habra and Norwalk, Calif., stores. For the curbside service, customers can order from 100 pantry items, including milk, chips, tortillas, coffee and Latin American staples such as meat, poultry, fruit, vegetables and Mexican sweet bread. Customers of the La Habra store can place curbside orders online, while at the Norwalk location they must fill out a downloadable order form and bring it to the store, where they park in a designated space, call a number to give their order and then wait for their groceries to be brought to their vehicle.

Related:Wakefern, Hy-Vee among FMI Gold Plate Award winners

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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