Following up a pilot earlier this year, Sam’s Club plans to expand same-day delivery via Instacart to more than half of its stores by the end of this month.
The companies said Thursday that the move will bring the service to more than 100 new Sam’s Clubs in 90 new markets, covering almost 1,000 ZIP codes. About 350 of the Walmart warehouse club chain’s nearly 600 stores will offer Instacart delivery when the rollout completes in the next couple of weeks
Instacart users in the new markets — including New Jersey, Indianapolis and Houston, among other areas — will be able to shop Sam's Club without a membership, while Sam’s Club members will get lower, member-only pricing, according to the companies.
Through the service, Sam’s Club customers will be able to order groceries, household items, gifts and small appliances and have them delivered to their homes in as soon as an hour.
Sam’s Club’s partnership with Instacart, announced in February, began Bentonville, Ark.-based Walmart’s relationship with the online delivery provider. The wholesale club initially launched Instacart delivery in Dallas-Fort Worth, Austin, Texas, and St. Louis and later made it available at clubs in San Diego and Los Angeles.
“Our members love this service, so we decided to give the gift of fast, easy home delivery to more members just in time for the holidays,” Sachin Padwal, vice president of product management at Sam’s Club, said in a statement. “To help the holidays run smooth, we’re offering a wide product assortment available on Instacart so shoppers can now get household goods delivered. We’re excited that last-minute gifts, small appliances, extra pillows and towels — just to name a few things — are just a few clicks and minutes away.”
Last month, Walmart kicked off Instacart delivery in Canada, starting with 12 stores in the Toronto area and five stores in Winnipeg, Manitoba — the first Walmart-bannered stores to offer the service. For Walmart Canada, the Instacart pilots marked the first time that Toronto customers had access to same-day grocery delivery and the first time Winnipeg customers had access to grocery home delivery.
“By expanding our partnership with Sam’s Club, we’re extending the reach of Sam’s Club’s amazing products by making grocery shopping effortless for more people across more cities in the U.S.,” stated Sarah Mastrorocco, vice president of business development at Instacart. “We're excited to join forces with Sam’s Club and serve as ‘household heroes’ for customers, delivering them the home essentials and groceries they want from the club they love in as fast as an hour.”
Instacart now has partnerships with more than 300 grocery retailers and serves more than 15,000 grocery stores in 4,000 cities in North America, reaching over 70% of U.S. households and more than 50% of Canadian households.