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Smart & Final, Instacart expand partnership in California

Home delivery now available at nearly all of chain’s banner stores

Russell Redman

August 28, 2018

2 Min Read
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More Smart & Final locations have begun same-day online grocery delivery through Instacart.

The companies said Tuesday that 27 Smart & Final banner stores are now offering home delivery of groceries, fresh produce and club-size items via Instacart — in as soon as two hours or less — in the California markets of Baldwin Park, Carmichael, Citrus Heights, Coachella, Covina, Fountain Valley, Gardena, Highland Park, Laguna Niguel, Los Angeles, San Diego, San Dimas, San Jose, Santa Ana, Santa Clara, Stanton, Sunnyvale and Whittier.

With the expansion, Instacart-powered grocery delivery is available at more than 90% of Smart & Final stores in California.

Smart_Final_Instacart_shopper.png“At Smart & Final, we’re always looking at new and better ways to offer value and convenience to our household, business and organization customers,” Vice President of Marketing Joe VanDette said in a statement. “The latest addition of Smart & Final stores to Instacart’s catalogue will help our shoppers save even more time, while still having access to our large assortment of high-quality food and everyday staple items.”

Smart & Final and Instacart began piloting same-day delivery in March 2015 and then kicked off a broader rollout of the service in August 2017. The latter included the launch of the branded  Shop.SmartAndFinal.com site in Instacart’s online marketplace and expanded availability of home delivery to about half of the chain’s stores.

Related:Smart & Final bullish on online grocery efforts

"We are excited that our partnership with Smart & Final has grown so significantly. We know that Smart & Final shoppers are loyal yet busy consumers. As a result, we are pleased to now be able to offer them the benefit of delivery,” said Sarah Mastrorocco, vice president of business development at San Francisco-based Instacart. “Both households and businesses alike will have the opportunity to purchase quality, bulk foods without the membership fee and the added convenience of delivery.”

Commerce, Calif.-based Smart & Final operates 322 grocery and foodservice stores in California, Oregon, Washington, Arizona, Nevada, Idaho, Montana and Utah. That includes 258 stores under the Smart & Final Extra! and Smart & Final banners and 64 warehouse stores under the Smart Foodservice banner. Through a joint venture, the retailer also operates 15 stores in northwestern Mexico.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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