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Sprouts, Harps expand Instacart delivery

Chains enlarge online grocery coverage area

Sprouts Farmers Markets and Harps Food Stores have launched same-day online grocery delivery through Instacart at more of their supermarkets.

This week, Sprouts began Instacart service in 16 new ZIP codes in Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee. Meanwhile, Harps expanded its Instacart service area to include northwestern Arkansas.

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Phoenix-based fresh, natural and organic grocer Sprouts said that it now offers delivery in more than 200 communities through its 300-plus stores in 19 states coast to coast. Over 12,000 products are available for delivery service, including fresh produce, a wide selection of meat and seafood, dairy, bulk foods and frozen items. Beer and wine also can be delivered in the Florida and North Carolina launch markets.

Sprouts’ new Instacart delivery areas are in Augusta and Atlanta, Ga.; Birmingham and Huntsville-Madison, Ala.; Charlotte, Durham, Fayetteville and Raleigh-Falls of Neuse, N.C.; Simpsonville, S.C.; Memphis and Nashville, Tenn.; and Clearwater, Orlando, South Sarasota, Tampa and Valrico, Fla. New Instacart customers are being offered $20 off their first delivery order of $35 or more using the promo code SPROUTS20.

“Each week, millions of guests turn to Sprouts for their healthy grocery needs, and delivery is another way for us to reach them wherever they are in their busy lives and healthy living journeys,” Shawn Gensch, chief customer officer at Sprouts, said in a statement. “Our guests know they can count on Sprouts for freshness, convenience and value — both in-store and online — and we believe this supports the program’s strong sequential growth.”

Springdale, Ark.-based Harps introduced Instacart delivery at select stores in Arkansas, Oklahoma, Kansas and Missouri in late 2018. The grocery chain said the latest rollout includes the Northwest Arkansas market plus more store locations.

“We are a customer-focused company and are always looking for new ways to make shopping more convenient,” stated David Ganoung, vice president of marketing for Harps. “The option of home delivery complements our dedication to providing our customers with convenience and quality, making it even easier to shop with us. We’re very excited to add additional stores and the Northwest Arkansas area to our home grocery delivery service list.”

Customers can order from an assortment of groceries and daily essentials at Harps’ Instacart page or via the Instacart mobile app. Overall, Harps has 90 stores in its four-state Midwestern trade area.

“Instacart is proud to partner with Harps to make grocery shopping effortless for customers and families across the United States,” commented Sarah Mastrorocco, vice president of business development at San Francisco-based Instacart. “In partnership with Harps, Instacart is again expanding its North American footprint, which today reaches more than 70% of U.S. households, to deliver customers the groceries they want from the local retailers like Harps.”

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