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Wegmans begins rolling out Instacart curbside pickup

Click-and-collect service slated for all Rochester area stores

Russell Redman

February 22, 2019

2 Min Read
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This month, Wegmans Food Markets plans to expand online grocery pickup through Instacart to all of its Rochester, N.Y.-area stores.

Wegmans said it started the 19-store rollout last week and expects to wrap it up by Feb. 28. The regional grocer had previously launched Instacart curbside pickup at two Rochester locations: last March at its Pittsford store and in September at its Chili-Paul store.

Pickup service is under way at the following Wegmans stores: Irondequoit, Ridge-Culver, Latta Road, Lyell Avenue, Mount Read, Ridgemont and East Avenue in Rochester; Brockport, N.Y.; Eastway and Holt Road in Webster, N.Y.; Fairport in East Rochester, N.Y.; Penfield, N.Y.; and Perinton, N.Y.

Click-and-collect is slated to launch on Feb. 28 at the chain’s Calkins Road and Marketplace stores in Rochester and at its locations in Canandaigua, Geneseo, Geneva and Newark, N.Y.

“Our customers are busy, so when it comes to grocery shopping, they appreciate a range of options that allows them to get the task done with ease, when and how they want,” Erica Tickle, e-commerce group manager at Wegmans, said in a statement. “Now it’s as simple as placing your order online and picking it up curbside at your convenience, all with no additional delivery fee or tipping.”

Related:Wegmans readies for opening of first New York City store

To use the pickup service, Wegmans customers go online to instacart.wegmans.com or log on to the Instacart app. Next, they select their groceries, choose a pickup time and pay for their order ($10 minimum for pickup). Shoppers then receive an order confirmation with instructions and a phone number to call when they are within 10 minutes of the store. Orders are held in a temperature-controlled staging area in the store. Upon arrival, customers pull into the designated curbside pickup lane, and a Wegmans associate loads their groceries into their car.

Wegmans already offers Instacart grocery delivery across its six-state footprint. Delivery service starts at $3.99 and is free for Instacart Express members for orders of $35 or more. Wegmans said that for delivery and pickup it adds a price increase to items ordered to cover the cost of Instacart shopping services. 

Rochester-based Wegmans operates 98 supermarkets in New York, Pennsylvania, New Jersey, Virginia, Maryland and Massachusetts.

Instacart kicked off the national rollout of its Instacart Pickup service in November. The San Francisco-based company said the launch came after positive feedback from grocery retail partners piloting the service, which included Wegmans.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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