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Plant-based milk alternatives make up 35% of sales in the overall plant-based food category, according to the Plant Based Food Association.

In the dairy case, making more space for plant-based

With sales growing in plant-based alternative milks, retailers expand the category

Plant-based milk alternatives are the biggest category within plant-based foods, and saw a 20% increase in sales during 2020, according to the Plant Based Foods Association (PBFA), more than doubling the growth of traditional dairy milk. That’s resulted in manufacturers continuing to introduce new varieties and more retailers dedicating increased space and marketing

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