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Sales of fresh and frozen meat alternatives at multi-outlet stores totaled $1.4 billion for the 26 weeks ending 6/27/21, up 14% from the year-earlier period, IRI reports.

Fresh or frozen, plant-based proteins are making inroads

Expanding selections and multi-faceted marketing are enhancing the popularity of plant-based meat alternatives

Plant-based meat alternatives are popping with potential. Approximately 20% of U.S. consumers purchase plant-based meat at least occasionally and sales account for about 2% of fresh and frozen meat department revenues, reports Information Resources Inc. (IRI), a Chicago-based market research firm. That share will likely increase to 4% to 5% within the next five years, IRI projects.

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