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Fresh or frozen, plant-based proteins are making inroads

Expanding selections and multi-faceted marketing are enhancing the popularity of plant-based meat alternatives

Richard Mitchell

October 6, 2021

5 Min Read
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Sales of fresh and frozen meat alternatives at multi-outlet stores totaled $1.4 billion for the 26 weeks ending 6/27/21, up 14% from the year-earlier period, IRI reports.vaaseenaa/istock/getty images plus

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About the Author

Richard Mitchell

Richard Mitchell has been reporting on supermarket developments for more than 15 years. He was editor-in-chief of publications covering the retail meat and poultry, deli, refrigerated and frozen foods, and perishables sectors and has written extensively on meat and poultry processing and store brands. Mitchell has a bachelor's degree in journalism from the University of South Carolina.

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