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Lucky’s adds Kroger’s Simple Truth private label

Natural food retailer will carry organic product line

Michael Browne, Executive Editor

August 27, 2019

1 Min Read
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Sue Pearsall

Lucky’s Market, the Boulder, Colo.-based natural foods grocer, is now carrying a variety of The Kroger Co.’s Simple Truth products in all of its 39 stores. The  natural and organic brand is free from artificial preservatives and ingredients, and Simple Truth Organic products meet or exceed the standards set by the National Organic Program.

Kroger and Lucky’s entered into a partnership agreement in 2016 that has allowed Lucky’s to improve product quality and reduce prices on many of the items the company sells.

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“Simple Truth products have been sold in more than 20 Lucky’s locations throughout Florida and Georgia this past year, and we have seen a very positive response from our customers about how high-quality, tasty and clean these products are,” said Chris Darling, president of Lucky’s Market. “It was a natural choice to add Simple Truth products to the shelves of all our stores to further our mission of making more healthful foods more affordable and accessible to more people. We know our customers want an easy way to find top-quality, delicious, natural and organic products, and Simple Truth products offer many more options in this area.”

Lucky’s will continue to sell its own private label products and support its local communities through the company’s 10% For Good program, where 10% of profits from the sale of Lucky’s brand products are reinvested back into the company’s local communities.

Related:Lucky’s Market launches Shipt in six states

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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