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Thrive Market debuts shoppable cookbook

Online natural retailer’s ‘Healthy Living Made Easy’ shares more than 60 recipes for different lifestyles and diets

Michael Browne, Executive Editor

October 15, 2021

2 Min Read
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Each recipe in the Thrive Market cookbook is marked specifically with dietary icons that are personalized to members’ lifestyle values, including Gluten-Free, Nut-Free, Dairy-Free, Grain-Free, Vegan and Egg-Free.Thrive Market

Member-based online natural retailer Thrive Market this week unveiled its first shoppable healthy cookbook, “Healthy Living Made Easy.” The book, available for purchase on ThriveMarket.com for $24.95, offers more than 60 recipes featuring better-for-you, healthy ingredients and single-touch “add to cart” QR codes for easy shopping. 

The cookbook is also available for new Thrive Market members as an accompanying gift with their first order for a limited time and while supplies last.

The recipes feature simple, wholesome ingredients, almost all of which shoppers can find at member-only prices on the site. There are recipes from more than 20 trusted experts, chefs and founders in the health & wellness space including Mark Sisson (Primal Kitchen), Amanda Chantal Bacon (Moon Juice) and Melissa Urban (Whole30).

“At Thrive Market, our mission is simple: make healthy living easy and affordable for everyone,” said Nick Green, Los Angeles-based Thrive Market’s co-founder and CEO. “This cookbook is an extension of our vision — tangible proof that you don’t need to spend a lot of time or money to make a meal for your family that’s also mindful of your values and lifestyle choices.” 

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The recipes feature simple, wholesome ingredients, almost all of which shoppers can find at member-only prices on the Thrive Market site.

With over 90 values and lifestyles on the Thrive Market site, the cookbook was catered and created for members and their respective lifestyle values. Each recipe is marked specifically with dietary icons that are personalized to members’ lifestyle values, including Gluten-Free, Nut-Free, Dairy-Free, Grain-Free, Vegan and Egg-Free. The instantly shoppable recipes host a QR code on each page to allow members to purchase ingredients in an instant. As the first shoppable cookbook from Thrive Market, this innovation redefines customer experience by making it even easier than before to shop for healthy ingredients, the company said.

Related:Reasor’s makes online recipes shoppable

“There has never been a more important time to engage in our mission to make healthy living easy and affordable to everyone. We have seen a groundswell of excitement for our members making choices that benefit their families and their health, themselves and the planet,” added Green. “We also recognize that this is the time to vote with their dollar: and we’re removing another barrier to entry for shopping for good-for-the-planet goods by sharing sourcing stories and background on hundreds of products throughout the book, highlighting the personal stories behind each.”

Healthy Living Made Easy is the brand’s debut cookbook, was published by the brand, and is printed on carbon-neutral and FSC paper.

Related:Thrive Market serves up frozen meals with Beyond Meat

Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based marketplace, Thrive Market delivers high-quality, healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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