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Retailers get creative with flu shot promos

Retailers get creative with flu shot promos

Retail pharmacies are vying for share of Americans' arms this flu shot season with cause marketing campaigns and discount offers. 

Walgreens has teamed with the UN Foundation’s Shot at Life campaign for its “Get a Shot. Give a Shot” program, to help the one in five children in the world who lack access to life-saving immunizations.

A social media component of the program invites shoppers to post an image of themselves beside a recipient of a donated immunization to pledge their support for Get a Shot. Give a Shot. on Facebook.

Flu shot recipients at Giant will also help those in need thanks to a partnership with Unilever and Feeding America. A free coupon book with over $30 in savings is another incentive offered by Giant pharmacy.

CVS Health, meanwhile, is offering a 20% off shopping pass on non-sale and non-pharmacy items up to $100, to shoppers who opt for the flu shot. Safeway is incentivizing patients with a 10% savings on groceries

And Target Pharmacy is offering a merchandise discount to recipients of its original, quadrivalent (standard flu vaccine plus an additional common flu strain), nasal mist, high dosage (for those 65 and older) and preservative-free (for children and pregnant women) flu shots. Patients get a 5% off day of shopping pass.

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