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The Giant Company targets pandemic meal burnout

‘All Set in a Box’ hot dinners designed as turnkey meal option

Russell Redman

February 1, 2021

2 Min Read
Giant Company-All Set In A Box meal.jpg
Customers call ahead or order in-store for an All Set in a Box meal, which is ready within 15 minutes, according to Giant.The Giant Company

Expanding its lineup of family meal solutions, The Giant Company has launched “All Set in a Box,” a ready-to-eat hot dinner package that offers a main course and sides for four people.

Carlisle, Pa.-based Giant said Monday that customers call ahead or order in-store for an All Set in a Box meal, which is ready within 15 minutes. Entree choices include taco kits, eight pieces of chicken, ribs, rotisserie chicken and chicken tenders. Side dish and bread options range from mashed potatoes, mac and cheese, coleslaw, macaroni salad and pepper slaw to cornbread, biscuits and more. 

Giant Company-All Set In A Box meal-entree-sides.jpgThe All Set in a Box concept offers an entire family meal "that is all set to eat at prices that won’t break the budget," said Giant's John MacDonald. (Photo courtesy of Giant)

Most All Set in a Box meals cost less than $5 per serving, according to Giant. The offering is available in-store at Giant and Martin’s supermarkets from 3 p.m. to 7 p.m. daily. 

“While families are spending more time gathered around the table enjoying meals together, many are also facing meal fatigue when it comes to what they should prepare,” John MacDonald, director of meal solutions and marketing operations at Giant, said in a statement. “The Giant Company regularly inspires our customers with various quick, easy and affordable meals for busy families from ready-to-eat, ready-to-heat and ready-to-cook.”

Related:The Giant Company unveils ‘For Today’s Table’ brand mantra

All Set in a Box joins Cook-in-Bag, a new private-label line of ready-to-cook dinner entrees that Giant rolled out last summer. Including pork, chicken and seafood dishes, the Cook-in-Bag entrees come already flavored in an oven-ready bag for easier cooking and cleanup. Other Giant meal offerings include in-store meal kits, ready-to-heat entrees and sides, and a range of grab-and-go items, such as prepared sandwiches, salads and hot foods. 

Giant noted that its focus on convenient meals reflects its “For Today’s Table” company mantra, which focuses on bringing families together over a meal. The grocer also cited an October 2020 FMI-The Food Industry Association survey, which found that 47% of respondents had difficulty in coming up with new meal ideas, and 53% were challenged by not being in the mood to cook.

“Everything we do is ‘For Today’s Table,’ and our new All Set in a Box takes it to the next level, offering an entire family meal that is all set to eat at prices that won’t break the budget,” MacDonald commented.

Part of Ahold Delhaize USA, The Giant Company operates nearly 190 stores under the Giant, Martin’s and Giant Heirloom Market banners in Pennsylvania, Maryland, Virginia and West Virginia. Its Giant Direct and Martin’s Direct e-commerce operations include more than 145 online pickup hubs as well as grocery delivery in hundreds of ZIP codes.

Related:The Giant Company rolls out new Cook-in-Bag brand

Read more about:

Ahold Delhaize USA

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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